Billed as one of their 2013 Toy Fairs exclusives, Hot Toys' 1/6 scale G.I. Joe: Retaliation Movie Masterpiece Series Joe Colton figure was fully revealed on July 7, 2013. The limited edition figure went up for pre-order one month later on August 2 through their North American distribution partners Sideshow Collectibles. Joe Colton began shipping at the end of September 2013.