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Hasbro: NERF Brand 2008
Posted by Curto on February 14, 2008 at 04:26 PM CST:
PAWTUCKET, RI ? February 14, 2008 ? From far-flying footballs to customizable dart blasters Hasbro Inc.?s (NYSE:HAS) NERF brand is action-packed in 2008. New product introductions include the NERF PEYTON MANNING ROCKET PASS football which literally lights up the end zone and the NERF N-STRIKE VULCAN EBF-25 blaster, the biggest, baddest blaster NERF has ever created. The NERF brand has enjoyed strong growth over the past several years, with 2006 sales in excess of $100 million.
?Through innovative product design, listening to consumer insight, and partnerships with professional athletes, our NERF brand had a fantastic year in 2007 and continues to grow,? said Sharon John, General Manager, toy marketing, Hasbro. ?Our game-winning product line this year offers something for everyone ? whether you?re an aspiring quarterback or on a tactical blaster mission.?
As part of a multi-year, wide-ranging product and promotional alliance with Indianapolis Colts quarterback Peyton Manning, two new signature NERF footballs will be introduced this year:
NERF PEYTON MANNING VORTEX ULTRA LITE Football
(Ages 5 years & up/Approximate Retail Price: $9.99/Available: Spring 2008)
Drop back, find your receiver and go for the end zone ? The NERF PEYTON MANNING VORTEX ULTRA LITE football is a sleek football with an aerodynamic tail, just right for that long distance pass. The NERF PEYTON MANNING VORTEX ULTRA LITE is the lightest football in the VORTEX line, making it easy to toss up a ?Hail Mary? pass. NERF VORTEX ? THE FARTHEST FLYING FOOTBALLS!
NERF PEYTON MANNING ROCKET PASS Football
(Ages 5 years & up/Approximate Retail Price: $14.99/Available: Fall 2008)
Light up the field and the end zone with the NERF PEYTON MANNING ROCKET PASS football. Developed with all star quarterback Peyton Manning, the nose of this football lights up when a tight spiral is thrown to let the quarterback know they?ve tossed a great pass. As the NERF PEYTON MANNING ROCKET PASS football sails through the air, the glowing spiral nose will help the receiver make the catch. Three ?AAA? batteries are required and are included.
This spring, get ready for a whole new level of excitement and competition with the introduction of the ultimate customizable NERF blaster and a cool night mission accessory:
NERF N-STRIKE RECON CS-6
(Ages 6 years & up/Approximate Retail Price: $19.99/Available: Spring 2008)
Configure your NERF N-STRIKE RECON CS-6 blaster for any mission. This customizable N-STRIKE blaster comes complete with five awesome, interchangeable parts: a clip-fed blaster, removable shoulder stock, Tactical Rail dual mode light beam/covert light, barrel extension and flip-up sight. Enjoy the ultimate in mission versatility with the NERF N-STRIKE RECON CS-6 blaster and accurately blast targets through the flip-up sight in broad daylight or the darkness of night. The NERF N-STRIKE RECON blaster comes complete with a quick-reload clip and six streamline darts.
NERF N-STRIKE MISSION KIT Tactical Light
(Ages 6 years & up/Approximate Retail Price: $7.99/Available: Spring 2008)
Go stealth for night missions with the green ?night vision? glow of the N-STRIKE Tactical Light accessory. The TACTICAL LIGHT accessory attaches to the Tactical Rail System featured exclusively on N-STRIKE blasters, including the N-STRIKE RECON CS-6 blaster. The N-STRIKE MISSION KIT Tactical Light accessory comes complete with ten micro darts.
Whether you?re looking for an intimidating new NERF blaster or eager for some competitive team play, the fall NERF line up is full of big time battle action fun:
N-STRIKE VULCAN EBF-25
(Ages 6 years & up/Approximate Retail Price: $39.99/Available: Fall 2008)
The top-of-the-line blaster for mission supremacy, the NERF N-STRIKE VULCAN EBF-25 blaster is a 25-dart belt-fed fully automatic blaster that will intimidate any opponent. This impressive blaster comes complete with a fold-up tripod to steady your aim, 25 sonic micro darts that whistle through the air when launched and a 25-dart belt. The NERF N-STRIKE VULCAN EBF-25 blaster features the Tactical Rail System allowing players to customize their blaster for each mission - for example, players can use the green ?night vision? Tactical Light accessory (sold separately) for nighttime missions. Six ?D? batteries are required but not included.
NERF DART TAG HYPERFIRE Deluxe 2-Player Set
(Ages 8 years & up/Approximate Retail Price: $39.99/Available: Fall 2008)
Tag or be tagged in the fast-paced game of NERF dart competition! Gear up with the NERF DART TAG HYPERFIRE blaster, cool Vision Gear eyewear and the scoring vest and you?re ready to face off against your opponent. With the quick-fire HYPERFIRE blaster, players can launch ten micro darts into the air within seconds ? stick the darts to your adversary?s vest to reign victorious. Out of ammo? Reach for the back-up Micro DART TAG covert blaster to continue the dart attack. The DART TAG HYPERFIRE Deluxe 2-Player Set comes complete with two HYPERFIRE blasters, two pairs of Vision Gear eyewear, two scoring vests, two Micro DART TAG blasters and 24 Tagger Micro Darts.
NERF ELIMINATION GAME
(Ages 8 years & up/Approximate Retail Price: $19.99/Available: Fall 2008)
Enjoy an exciting NERF dart challenge anywhere, anytime with the NERF ELIMINATION GAME set! Blast your friends, neighbors, and coworkers when they least expect it with ultra-covert NERF ELIMINATION blasters. The NERF ELIMINATION GAME is the ultimate game of stealth dart combat: be sneaky. . . or be eliminated.. The NERF ELIMINATION GAME comes with four NERF ELIMINATION blasters and eight sonic whistle darts.
Hasbro (NYSE: HAS) is a worldwide leader in children?s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. |
  
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