Shazam is the San Diego Comic-Con 2013 exclusive for Mattel's DC Signature Collection line. Breaking tradition, Shazam is the first New 52 version of a character offered in the DC Signature line, which until now relied on classic-styled representations of DC's characters. Shazam will be available first, exclusively on MattyCollector.com, to Comic-Con attendess starting June 3, 2013 then later to non-attendees after Comic-Con.