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2012 In (Cool Toy) Review: Putting Toys Back In Kid's Hands
Published by D_Martin on January 1, 2013 at 01:28 AM CST |


When we first saw Activision's Skylanders figure-driven video game in their booth at the 2012 International Toy Fair we were very impressed with their efforts to put toys back in kids hands. The game itself is fun, but genius is the interactive figures that unlock different aspects of the game. It's been a long time since we've seen a line of figures that got the kids excited. Since kids are the next generation of adult toy collectors, it is hard to overlook this phenomenon. The interaction is great, and the character design is top drawer. As Skylanders grows over the next year, we hope that there is enough interest to warrant the development of fully articulated figures for traditional play and collectibility.



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