Comic Images: Plush Masters Of The Universe|
EXPERIENCE THE CRUSH OF PLUSH: COMIC IMAGES TO DEBUT FIRST-EVER
HE-MAN AND THE MASTERS OF THE UNIVERSE SOFT TOYS AT TOY FAIR 2013
He-Man, Skeletor, Beast Man, Trap Jaw and Battle Cat rendered in
Classic “Super-Deformed” format and accompanied by new 30” plush He-Man Battle Sword
MONTVALE, NJ – February 6, 2013 – It was a battle for the ages – or at least the ‘80s. Pajama-clad Saturday mornings were defined by the never-ending battle between good and evil: heroic He-Man and evil Skeletor. Surrounded by the forces of good, He-Man was a pop culture icon of the era and currently retains this status in cartoons, comics and more.
Tapping into that memory vault this spring is Comic Images, which brings six Masters of the Universe plush toys to market in their own classic Super-Deformed style. This will be the first time that plush versions of He-Man, Skeletor, Beast Man, Trap Jaw and Battle Cat – and He-Man’s iconic sword – will be available at brick & mortar stores, as well as online pop culture retailers.
“Mention Masters of the Universe at a cocktail party or BBQ and it’s amazing what happens,” said Alan Gordon, president of Comic Images. “You can almost see full grown men’s faces transform back to their youth with the memories of pretending to vanquish Skeletor with He-Man’s sword. It is a cultural touch point for the generation that grew up with show and now they want to share it with their kids.”
Comic Images will show the full line of 7-inch plush characters and the 30-inch plush sword for the first time at Toy Fair, and they will be available for shipment immediately following the show. Each of the five characters is rendered in the Super-Deformed plush style, featuring giant heads on tiny bodies – the popular look Comic Images innovated and for which it has become known. The company has similar lines of “Super Deformed” licensed image characters from Star Wars, Marvel , Universal and Nightmare Nursery.
“We are very excited about the Masters of the Universe line, especially our plush 30-inch He-Man’s Sword,” added Gordon. “It will bring an element of interactive play to the franchise that is imaginative, safe and fun. We think it will be very appealing to a new generation of fans – and likely more than a few dads.”
Interest in Masters of the Universe has surged in the past few years as parents who watched the TV show and read the comics as kids seek to introduce it to their children. The brand’s licensed products has continued to grow to include desk accessories, mid- and high-end collectibles, vinyl toys, bobble heads, glassware and magnets.