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Hasbro: Marvel Universe Exclusive Interview
Posted by Curto on June 23, 2009 at 01:00 PM CST:


CTR's Hasbro Marvel Universe Exclusive Interview

Marvel Universe has been a huge hit with fans this year. Some are even calling it the "sleeper hit of 2009". When hasbro first took over the Marvel brand in 2007, it was widely assumed that Hasbro was going to this smaller 3?" scale right away. Rumors circulated for months (longtime CTR readers may recall a certain report feeding the frenzy), but Hasbro took their time developing the line, finally making the official announcement during 2008's San Diego Comic-Con. It seems like this was an intentional delay to "get it right", and it has really paid off.

As the community anxiously awaits word on new information coming from this year's San Diego Comic-Con, I had the opportunity to deconstruct the Marvel Universe toy line with Hasbro's Scott George and David Vonner from the Marvel brand team for this exclusive interview.




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Dan Curto:
I've often written in my Flashback Friday column that there's been something missing with Marvel Comics figures for awhile now: a TOY aspect. The 1990's saw an onslaught of Marvel Comics super heroes in the toy aisles, and kids (of all ages) bought them up so they could play with their figures. Over time, the fans grew up, and the toys grew with them, evolving into the popular Marvel Legends line, which included great sculpts and articulation.

The Marvel Universe line takes the best elements of both worlds and merges them together. It's very cool to have super hero toys in the same scale (or close to it anyway) as Star Wars, G.I. Joe, Indiana Jones, etc....but I feel a big part of the current popularity is the way that you have brought back the "toy aspect" of Marvel Comics action figures: with adult collector stylings and the kid toy play factor as well. Plus by starting new in a smaller scale, you don't have the limitation of over a decade's worth of characters that have already been made...so there really are no limits to what you can do!


Scott George:
Thanks, Dan. We have a great time working on this line. We hope that it shows.

David Vonner:
That's something that we always threw around: a kid-focus with collector cool. We wanted to add that same feeling that we had when we were kids and we picked up G.I. Joe, but with the passion and the love of having these Marvel characters in the palm of our hands.

George: That's great. I mean as you know, the portfolio of Marvel characters is just so deep and with 70 years of history to work with...I mean, we've just got a tremendous amount of subject matter to work with. So it's fun. Sometimes it's actually tough to whittle it down.

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Curto:
Before we get started, I wanted to get a read on everyone's Marvel fanboy status: who is your favorite Marvel character and on a similar note, which is your favorite storyline? My favorite Marvel character is Wolverine, and my favorite storyline is Secret Wars (although The Infinity Gauntlet is a CLOSE second)...so I?m really having a fun year!


Vonner:
For me, it's pretty well known that my favorite Marvel character is Thor. Even my mom was a big Thor fan and there were literally Thor comics in the crib when she brought me home from the hospital. We had a dog named "Odin" who kind of taught me how to walk. So, I've been a Thor fan since I was an infant.
My favorite comic had to be the first graphic novel that came out: The Death of Captain Marvel. It was $5.95, and in my mom's mind it was like, 5 dollars for a comic book was just insane...and she would not do it. So I had to do every chore in the house, around the house, and outside the house to get this comic. I worked so hard to get it and when I finally did it was just such a big achievement so that's one of my favorite, favorite stories of all time because I worked so hard to own that book.

George:
For me Dan, it's kind of really tough for me to isolate just one character, but if I had to choose one, it's probably Captain America. Marvel Super Action #2 is the first comic I ever remember owning. I still have that actual copy even though the cover is really tattered and I've read it a million times. It would have to be Cap for me.

Although Moon Knight would be a close second.

Curto: Funny, I just added Moon Knight to our Photo Archive just this morning. It's a really nice figure.

Vonner: I saw that. The shots were really good too.

Curto: Thank you. I was trying to capture the Bill Sienkiewicz style with a lot of shadows in the photos. The figure is of course white, but his art always included a lot of shadows showing off the details of a night setting.

Vonner: Yeah, they were really good.




Hasbro's MARVEL UNIVERSE - Wave 1


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Curto:
You've mentioned during past shows that the Marvel Universe line is really a group effort, with Hasbro working closely with Marvel Comics and Toy Biz/Marvel Toys to develop the line. Can you talk about how this works?


Vonner:
Well, we kind of start off just by throwing characters into the mix and figure out what characters will work better in a wave. Like it's cool to have Ghost Rider and Captain Marvel in a wave together, but it really doesn't make any sense because their interaction is pretty limited. So we try to go with either a theme for the wave or having characters that go together that kind of makes more sense, like Ghost Rider and Hercules would work well together because they were in the Champions together.

Sometimes it goes together like that, and sometimes we just have our own favorites that we want to get in there. Marvel also has certain characters that they would like to see in there. It's a combined effort.

George:
Yeah, it really has been a close collaboration between us and the Marvel publishing team and the guys from Marvel Toys. We try to sit around a table and sort of go over the rollout at least a few times a year. They're great partners, they have a lot of great creative input and we work really closely with them on things like the Fury Files obviously and the Marvel digital comics promotion. They're great to work with and they've got a lot of ideas and they seem to like hearing our ideas as well. It's been fun.


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Curto:
Working with Marvel Comics, do you try to coordinate with the publishing schedule when planning the line? Obviously there was a strong effort to tie into the recent Secret Invasion storyline, but there's a (now) obvious connection to the Dark Reign storyline with the inclusion of characters like Classic Ms. Marvel and Red Hulk that we as fans did not know about last year. Is there that type of decisions with character selection that also goes into the discussions, trying to tie into a current storyline?


Vonner:
Yeah, a lot. It certainly helps if the characters that are on toy shelves coincide with the main characters that are appearing in the books right now. That just makes it more cohesive.

George:
We're trying to really get a good mix of both classic and contemporary in this line. So, the classic Ms. Marvel alongside the modern Ms. Marvel gives you a little bit of both. You'll notice that a lot of these figures are really inspired by Marvel history, and some of them are lining up with what's hitting comic shelves today.

Vonner: It helps too that Marvel is kind of revisiting all these old characters, bringing them back to the forefront to make them really contemporary. Like with Ms. Marvel: all the stars kind of aligned in the right space to have the classic Ms. Marvel costume worn by the Moonstone Ms. Marvel. That was pretty cool.

Curto: Right. In fact, I was playing around with both figures the other day and I discovered that with a simple head swap, I've actually got the Moonstone Ms. Marvel from the Thunderbolts, since she's drawn with long hair.

Vonner: Well, you know, it's funny you mention that because one of the things that was really big with the Marvel Legends line was customizers kind of taking their figures and making it into even more of an art form. And that's one of the things that we try to do with Universe. Customizers are also a big part of this collecting community so we think it's cool that we're starting to see Marvel Universe customs of characters like Machine Man and a few others.

Curto: Well, speaking as a customizer I can totally appreciate that, and the way you're using the same bucks for multiple different characters speaks to that. While it may be too early still, do you ever look at some of the customs out there and use that as an inspiration for a future releases?

George: I'm not sure if that's the case, but we definitely check out a lot of custom galleries online. We're reading the message boards to really try to keep our fingers on the pulse of what's going on in the collector community. We see customs all the time, and it's funny because we might see something that we're already working on and it's cool to see that fans have that in mind and they're anticipating it enough that they're actually doing it themselves.

Vonner: You know, it's stuff like that that kind of keeps the line alive. I mean, most of the time we're just looking at it from a fan perspective ourselves and when we find something online that we think is cool, we all just huddle around the monitor looking at it!

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Curto:
On a similar note: we've recently seen some unannounced running changes the the deco on certain figures: for example the darker color Spider-Man and what I've been calling the "Negative Zone" costume Human Torch. Can you talk a little bit as to why these changes were made: is this something that was planned from the beginning, or is this where the inspiration we were just talking about took over?


Vonner:
Everything is plotted out by the Watcher. (laughs) It was already written.

Curto: Okay, that's fine.

George:
It's a little bit of both, Dan. From Day 1, we had planned on making some fun changes like that to the line. Some of them we've announced, and others we've just kind of let them hit retail for the fans to discover. That's part of the fun of collecting from our perspective. Some of them we planned out for a long time, and others were like spontaneous bolts of lightning that hit the team and we thought it would be fun to get it in.




Hasbro's MARVEL UNIVERSE - Wave 2


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Curto:
I know you don't want to reveal too much, but how many other running changes like this can collectors look forward to? It would help fans to plan their budgets accordingly.


Vonner:
That's a good idea.

George:
One that I think we may have already dropped a hint about is an Iron Fist variant that's going to be coming out very soon. Probably the most noticeable change on that is that he actually will have a fist on one hand, whereas the original didn't.

Vonner: He had action-oriented hands!

George: I'm actually posing out my karate hands right now

Curto: Fantastic. (laughing)

George: So, that's one that will be very noticeable and coming out very soon. We could very well see another John Byrne Negative Zone style costume variant along those lines shortly.

Curto: Well, considering the characters that are out, I don't think it's too hard to figure out who that is.

That reminds me of something....the figures that we saw on display at Toy Fair, some of them were considerably different than the versions that were shown at New York Comic Con the week before: specifically a black & silver Union Jack and a sleeveless Blade. Will we see running changes on these characters as well?


Vonner: That Blade was a prototype, a first pass. We just felt that it was better if he had the sleeves on, rather than the bare arms. It could be a possibility that we do a sleeveless version down the road, but we don't have plans for that right now.

George: Which do you like better, Dan?

Curto: Actually, for Blade I prefer the sleeves.

Vonner: See? I guess it was a good choice! I lost many nights of sleep over that

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Curto:
Some of the deco changes that you've done have been included in the numbering. Iron Man has had two different figures that are just different colors (modern red & yellow, stealth blue). Is this something that going to continue, and why the distinction? I realize there will be several different Spider-Man figures (but please say NO to Scuba-Spidey in this line!)


George:
(laughs) I think the general rule of thumb is that numbering is different only if the product and the package have both changed. In wave 1, there are two different Iron Man figures: different numbers, different cardbacks, different artwork, different deco. But on Ronin, the deco was the only thing that changed, from charcoal grey to black. You'll probably still see a bit of both going forward.

Curto: So let's say, hypothetically of course, if you were to repaint Iron Man into an Iron Patriot from Dark Avengers...basically a repaint of Iron Man...that would get it's own number.

George: That could be cool.




Hasbro's MARVEL UNIVERSE - Wave 3

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Curto:
Speaking of the numbering, when I was adding the latest wave to our Photo Archive, I couldn't help but notice there's an obvious gap in the numbering...it jumps from #024 to #026. Whatever happened to #025?


Vonner:
Ah, the infamous #025....

George:
Yes, where is #025?

Curto: Actually, there's been a bit of discussion about this. During NYCC, the display case showed that Nick Fury has a #025 on the side of the box. Is Nick Fury the missing figure?

George: No, Nick Fury is no longer the 25th figure. It's going to be one of the figures from wave 5: Electro. We shuffled around the order a bit because one of the figures in wave 5 was originally going to be a wave 4 figure and in terms of the schedule, it slipped a little bit and one of the wave 5 figures was ahead of schedule, so we just switched the two.

Vonner: Also, Fury has his own unique packaging, and we thought that guys who like to bookshelf their collections, Fury would stand apart from the rest. It wouldn't look right, so having one of the carded figures be #025 just made more sense.

Curto: I totally agree. Mystery solved. Electro is also a nice nod to the original Secret Wars line, and since he was one of the rarer figures from that series, this is a chance for collectors to add him to their collections.

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Curto:
I really appreciate how the Marvel Universe line features a 3-digit numbering system for a potentially long lifespan, at least 999 figures before you'd need to start over!


Vonner:
Hey, there are what? over 5000 characters in the Marvel Universe? We're going to do at least 999.

Curto: Exactly. I would love to see that.

George:
We can deal with that, Dan. If we have to make that number box bigger once we get into the thousands, that's no problem.

Curto: Or at least a good problem to have, right?

Vonner: Yeah, just change the font.





Hasbro's MARVEL UNIVERSE - Wave 4


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Curto:
Sounds like a plan. Which brings me to my next question: will in fact the numbering remain the same throughout the life of the line? I know that there is a habit at Hasbro (especially in the Star Wars line) to change the numbering every year. My thought is that with Marvel Universe, if it does stay as one consistent numbering, that's actually more comic book style.


Vonner:
Well, you know, comic book style is also having different volumes, like having a Volume II, #1

Curto: There is that, but Marvel has recently kind of switched their thinking on that back lately. There seems to be a lot of issue #600 comics coming out lately, and they are merging every issue, every volume into one cohesive series. I'm curious if you had thoughts on this matter: will the numbering remain the same, or will it change every year?

George:
Actually, we have a LOT of thoughts on that matter. We've debated that here amongst the team, and we haven't necessarily arrived at a definitive answer just yet. By the time we get to Comic-Con, we'll probably be ready to announce that. We've gone back and forth ourselves on that. Some people might think that that might be an easy decision, but we've had a hard time deciding on that one.

Vonner: That's another sleepless night.

George: There's definitely merits to both, but we haven't yet arrived at the final solution one that one.

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Curto:
During New York Comic-Con, I had a quick chat with artist Frank Cho, who has done some outstanding illustrations on the packaging artwork. I've been an admirer of his work over the years, so I wanted to compliment him on that and of course, I asked how many illustrations he has done for the Marvel Universe line, and he said about 35 or so.


Vonner:
I see you're going after that investigative reporter award, huh? (laughs)

Curto: (laughs) That's right.

George:
He's done a whole bunch.

Vonner: Frank's been really awesome to work with too. He turns around the stuff super-fast. It's been a lot of fun working with him.

George: As you can imagine, that's part of the magic for us. It's really fun to see that artwork come in for the first time. It's kind of a crackerjack surprise element for us, which is really fun.

Vonner: One of the cool things about it too is that here you have Frank Cho, who has the opportunity to draw characters that maybe he never would have done before. Which makes it even more fun for us, and also fun for collectors too. He may never have drawn a Hand Ninja or a Classic Ms. Marvel, and this gives him the framework to do that. That's pretty cool all around.

Curto: I know when I open up the packaging, I cut the bubble off the card, so I can keep the cardback as intact as possible.

Vonner: Well, what you should do is buy TWO of each figure! (laughs) That would help out a lot.

Curto: I don't think you need to worry. This line is consistently selling out in my area. I know I'm only one part of the world, but Marvel Universe is a big hit with kids and collectors alike.

George: Thank you. The reception has really been great on Marvel Universe. Hopefully with that original artwork on every package and with the Fury Files included in every package, we're really trying to establish a super tight connection between comic and toy. Hopefully, people are feeling that and enjoying it.

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Curto:
In addition to Frank, we know that Bob Layton has done the illustrations for the Secret Wars Comic Packs, and Joe Quesada has done the illustrations for the San Diego Comic-Con exclusives. Will Frank, Bob, or Joe be back in 2010...or will we be treated to a new artist doing the illustrations?


Vonner:
We've actually had a lot of meetings about that, too.

George:
We love getting different creative partners involved, so one thing with Marvel Universe that you can continue to expect to see is a lot of fun stuff that you might have seen coming, or might not have seen coming. Hopefully, it's a mix of both. I know there's a lot of things that we'll be doing with this line that people will anticipate, but as we've said before, we like to pack a little bit of What The--?! in there as well. Add a curveball from time to time.

Vonner: Working with the artists is kind of like working with super-heroes too. I mean, Bob Layton was one of my favorite artists growing up. He was almost like an art teacher to me, he just never knew it. To actually have his stuff come through...I mean, that guy is a living legend. So, it's really cool working with him.

And Joe Quesada, I mean, to take time out of his schedule to work on the Comic Con stuff, that was really special. It's cool because he really likes the stuff. When we showed him the Daredevil figure, he looked at it and he gave his nod of approval. That was a pretty good achievement for us.



Marvel Universe Fans' Choice Winners!


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Curto:
The recent Fans' Choice Poll: how did that go for you guys? We had 70 characters to choose from, and 5 characters were selected that we'll see in 2010. Were there any surprises from the poll?


Vonner:
I was surprised that some of the guys who made it...actually made it. Plus, I was shocked at some of the guys who didn't make it, like paper bag-head Spidey!

Curto: I'm right there with you. I had my own personal favorite, who did not make it through.

George:
We had a huge response to that poll. There was a tremendous number of votes. It was nice to see that so many people were logging on and voicing their choice for the Fans' Choice. I would say that 2 of the top 5 were a bit of a surprise for me.

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Curto:
I know you're saving a couple to be revealed at Comic-Con, so I won't press on those, but will we see the full rankings at some point, perhaps on FuryFiles.com?


George:
We probably wouldn't do that Dan, only because we wouldn't want to skew the results of any future Fans' Choice Poll that we do. If people see the direction that the poll is heading, it might change the way they vote. We like the Fans' Choice Polls, and we've done a few of them since we've been in the Marvel business. It's a lot of fun for us, and we want to keep it as wide open as possible.

Curto: No, that makes sense. So there will be more Fans' Choice Polls in the future? That's good to know.

Vonner:
Was that a Jedi mind trick you just did?

Curto: (laughs) No, I really had fun with that. As you know, I wrote up descriptions of all 70 character choices from the poll. As a Marvel fan myself...

Vonner: Oh yeah! You know, you were CRAZY! That was really cool.

George: That was incredibly detailed, it was great. Very cool.

Curto: Thank you. As a Marvel fan myself, I really tried to make a case for each character as to why this would make a good choice for a figure. I don't know that some of the winning choices are ones that I would have picked.

George: Actually, we have dropped one hint about one of the other two figures in the Q&A sessions. The hint would be "You don't want to mess with him". Which could be a lot of different characters, but that is fun to debate.

Curto: Very true. That is part of the fun of being a fan, speculating on what's coming up for the line.

George: Exactly. What's next?

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Curto:
Well as you know, I do bring up the Guardians of the Galaxy every time I see you, so I'm not going to let this opportunity pass by without doing it again. With each character having a unique look, it would be a great collection of figures once assembled. Any love for the Guardians? I was pulling for Vance Astro to be one of the top choices...maybe someday.


George:
I think you may have mentioned that before....(laughs) You have consistently told us that. That's why we put one of them in as a character in the Fans' Choice Poll. Did you think he might make it through?

Curto: Oh I voted for him myself a few hundred times! (laughs)

Vonner:
Well, you know...my first favorite guy is Thor. And my second favorite guy is actually a two-way tie between Silver Surfer and Sub-Mariner.

Curto: Ah, then you're a John Buscema fan.

Vonner: Absolutely! I really love the cosmic guys, and I'm always kind of pushing for the cosmic guys. In the Guardians of the Galaxy, they do have some really cool characteristics that would be really fun for action figures.

Curto: Right. Vance Astro has even appeared in the newest comic book series as well, opening up that world to a whole new audience. Speaking of the new book, any love for someone like Rocket Raccoon? Or does hit not quite fit the profile for what you want to do with the line, since he's not human.

Vonner: Anybody that's shorter than Wolverine, we kind of like.

Curto: (laughs) Awesome. So then Puck from Alpha Flight would also fall into that category?

George: We've already opened the door to that team with the Guardian figure in wave 5. Who knows who could be next? For the most part, no canon character in the Marvel Universe is necessarily off the table for us. Rocket Raccoon is pretty cool.





Hasbro's X-MEN ORIGINS: WOLVERINE - Comic Series, Wave 1


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Curto:
Since you mentioned Wolverine, I do have a few Wolverine questions.


George:
Actually, Dan...Josh Lamb joined us as well, so he'd be the best one to field those questions.

Josh Lamb:
Sure, let's hear them.

Curto: Great. A lot of fans who collect the Marvel Universe line have also taken to the X-Men Origins: Wolverine line, considering it to be a great companion line, especially the Comic Series segment with all the characters from the mutant corner of Marvel Comics. Are there long-term plans for this line, or is this a "one and done", movie-year only line?

Lamb: It's definitely looked at as a companion line to Marvel Universe. When we were putting it together, we thought of it as a compliment to the Universe line. Obviously, if you're a big fan and pull the figures out of the package, they would measure up to the Universe line, residing in the same world.

As far as moving forward, with more characters out there at retail, we're still working on the line. There's a lot out there right now that we loved, but there's more to come. We're very happy with the success of the line, with all of the fan support behind it.

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Curto:
So will the two lines remain separate then? There are a lot of X-Men fans out there of course, and as the results from the Fans' Choice Poll clearly shows, they want to see those characters turned into figures. So, aside from those that were the top nominations, will the Wolverine line be where we see characters from the mutant segment of Marvel appear, such as Cable, Nightcrawler, Storm, etc.?


Lamb:
I'm not sure from a branding standpoint where they would fall, but I would say that you're going to see a ton of mutant characters coming. There's plenty of fun stuff for fans of the X-Universe, let alone the Marvel Universe. X-fans will continue to be happy with everything that we've got ready to roll out.

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Curto:
There's obviously two different scales for Wolverine toys this year: there's the XO:W line, which has the shorter sculpt, which is fantastic, because he should be short. But then there's the MU X-Force version which is as tall as the rest of the figures. Can you talk about why this was done?


Vonner:
We really wanted to have a point of difference between the two Wolverines. That was a discussion we went over a lot. With the Wolverine line, we wanted to make that figure be the definitive version (short, super articulation, double-jointed knees, ball-jointed hips) and with Universe line, it was in mind to re-use elements for other characters down the road. And we couldn't NOT have Wolverine in the initial wave.

Curto: Since Wolverine has really become one of the cornerstones of the Marvel Universe.

Vonner: Exactly.

Curto: So since we already have an X-Force costume in Universe, does that mean we won't see one in Wolverine? Are the different outfits exclusive according to each line?

Vonner: Not at all. In fact, we're doing a brown & orange costume in the Secret Wars Comic Packs.

Curto: Very true. So, can we expect to see all of Wolverine's costumes at some point, like "whiskers Wolverine", Fang, both Astonishing outfits?

Vonner: That would be cool, wouldn't it?

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Curto:
In anticipation for this interview, I asked for some feedback from our forum members. There were a number of comments for the line, so I wanted to make sure I got these in as well.


Vonner:
Great. We love to get questions!

Curto: The Wolverine line features a few figures that include interchangeable hands. Will we see more of this in the future? Specifically for characters like Wolverine (closed clawed fists and open normal hands) or characters like Punisher who come with multiple weapons.

George: You could see a few of these mixed in for fun but it probably won't be a common feature.

Curto: After the Secret Wars Comic Packs have completed, will you continue to focus on specific storylines, or mix it up a bit, perhaps a "First Appearance" type of set with a classic and modern figure of the same character?

George: The Secret Wars Packs will be waved out three issues at a time with waves 3 & 4 hitting in early 2010 so that's a liitle too far out on the schedule to discuss just yet.

Curto: Although the playset issue is well-known, would it be possible to have some more environment pieces added? A Build-A-Scene aspect, if you will...or minimum, some cool effect-type bases like Nightcrawler's BAMF effect, or smoking blasts for Iron Man? Or some kind of interlocking bases would be great...we need stands!

Vonner: Out of all those ideas, figure stands is the one that we hear mentioned the most. If we add something, we'll probably start with those.

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George:
Hey Dan, we are in a conference room and unfortunately that will have to be our last question for today. Thanks for all the kind words on all of the Marvel lines. We really appreciate all of the coverage you devoted to us.

Vonner:
Yeah, keep it up....it helps!

Lamb:
We have people waiting at the door.

Curto:
(laughs) No problem. Thanks for taking the time out to meet with me and share some behind-the-scenes details on the Marvel Universe line. But I can't let this interview go by without asking: any chance we can see a sneak peek at an upcoming Marvel Universe figure?


George: I think we have something that we can share with you that might be kind of fun for everyone. You can include it with the interview.

Curto: Perfect. I've got an idea in mind to tease our readers until then. Thanks again, guys!


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If you've been following our teaser reports over the past few days, then you might have been able to fit the pieces of the puzzle together and figure out exactly which character we're announcing for the first time right here on Cool Toy Review.

Check out the packaging photos of the upcoming Wal-Mart exclusive Gigantic Battles sets of Captain America Vs. Skrull Giant Man and the Iron Man with Goliath, but also for the first time mentioned anywhere...it's the red & blue costumed variation of Goliath, who will also come with the "pointy mask" Iron Man figure.




Each set will also come with a special reprint comic book, showing the inspiration for the characters in the set.


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It's clear that the Marvel Universe line has generated a lot of excitement, not only for the fans and collectors, but also the folks that make the toys and certain reporters. By starting over with a smaller scale, there's no end to what the future may hold.

Just imagine:
- troop builder sets from Hydra, A.I.M., S.H.I.E.L.D., Hellfire Club, Kree, Skrulls
- battle packs depicting classic fights from the comics
- the 6" Marvel Legends-scale figures made up of larger characters like Apocalypse, Juggernaut, Onslaught, Overmind, Orka, Bi-Beast, or M.O.D.O.K.
- the 12" Icons-scale figures made up of really big characters like Stranger, In-Betweener, Surtur, Ymir, or dare I even think it...Celestials!

From what we've seen thus far, Hasbro has similar plans. Even more impressive, there's attention being paid to the Marvel Universe as a whole, not just characters that are featured in the motion pictures. It's an exciting time to be a Marvel Comics toy collector!

Who knows?we might even see some Guardians of the Galaxy one day!

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