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Hasbro: Marvel's Hulk Smashes Toy Aisles
Posted by Curto on February 14, 2008 at 04:10 PM CST:
PAWTUCKET, R.I., (February 12, 2008) ? For nearly 50 years, Marvel?s The Incredible Hulk has been one of the most popular and recognizable Super Hero characters in the world. As Hulk fans await Bruce Banner?s alter ego smashing back into theaters on June 13, 2008 in Marvel Studios? The Incredible Hulk, Hasbro unveils a monstrous new series of toys, games, and collectibles inspired by the movie.
Highlights from the strong toy line-up include the ultimate Hulk role-playing toy HULK SMASH
HANDS, movie action figures that appeal to kids and collectors alike, and even a singing and dancing HULKEY POKEY HULK plush figure that shows a more cuddly side of the Super Hero for the pre-school crowd.
INCREDIBLE HULK products available Spring 2008
HULK SMASH HANDS
(Approximate Retail Price: $19.99; Ages 3 & up; Available: May 3, 2008)
Children and adult fans alike will have a smashing good time as they pack a punch with the HULK SMASH HANDS. Slip on these green, super-sized, electronic, plush fists and feel like the most powerful being in the universe! Smash and bash the HULK SMASH HANDS to activate sound effects, creating a fun and exciting role-playing experience. One size fits all.
HULKEY POKEY HULK
(Approximate Retail Price: $29.99; Ages: 18 months & up; Available: May 3, 2008)
Introduce a new generation of young Super Hero fans to the softer side of The Incredible Hulk with the all-new plush HULKEY POKEY HULK! This 14-inch-tall Hulk plush figure is loaded with fun phrases to encourage children to join him in song and dance. HULKEY POKEY HULK sings two songs, (including ? of course! ? a special version of the ?Hokey Pokey? along with The Incredible Hulk) and spins 360 degrees while dancing.
HULK POWER GLOW ELECTRONIC MASK
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: May 3, 2008)
The new HULK POWER GLOW ELECTRONIC MASK allows kids to summon their inner Hulk for fun and exciting roleplay. With a touch of a button the eyes of the mask light up gamma green! One size fits all.
HULK MOVIE ACTION FIGURES
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: May 3, 2008)
The inventor and leader of action figures, Hasbro is excited to introduce a line of action figures based on The Incredible Hulk. The assortment gives kids and collectors the figures they need to recreate the most exciting scenes from the movie. A total of 12 figures will be released in 2008, including movie and video game villains and a variety of Hulk figures with different features and/ or accessories.
Other INCREDIBLE HULK products available Fall 2008
HULK ABOMINATION BLASTER
(Approximate Retail Price: $29.99; Ages: 8 & Up; Available: Fall 2008)
Hulk fans will love the all-new 2-in-1 HULK ABOMINATION BLASTER! Enhance your Hulk roleplaying experience as you contend with your nemesis with this exciting blaster that features a 12-inch mega missile launcher and a rapid-fire dart blaster.
HULK LEGENDS BUILD-A-FIGURE ACTION FIGURES
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Fall 2008)
This fall, Hasbro will introduce a line of highly articulated and super detailed Hulk action figures that draw its inspiration from both The Incredible Hulk film and its comic book roots. The HULK
LEGENDS BUILD-A-FIGURE assortment will include 8 figures in two waves, each of which come with a build-a-figure piece; collect them all to build a 15-inch additional figure!
SMASHIN? STOMPIN? ELECTRONIC HULK
(Approximate Retail Price: $24.99; Ages: Ages 4 & up; Available: Fall 2008)
The SMASHIN? STOMPIN? ELECTRONIC HULK is a massive 12-inch-tall figure styled after The Incredible Hulk movie hero. Featuring electronic lights and sounds, as well as double-arm smashing action, this piece is sure to please kids and collectors alike!
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children?s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
About The Incredible Hulk
Bruce Banner endures a life without a past, yet filled with dreams. As a genetic scientist, Bruce studies the effects of gamma radiation on damaged tissue. Unaware that there is a monster inside him, Bruce continually struggles with fits of anxiety, embarrassment and rage. One day during a freak lab accident,
Bruce?s inner beast is unleashed and he becomes the most powerful being on the face of the earth -- The
Hulk! The feature film is headlined by an all-star cast led by Edward Norton in the title role, Liv Tyler, Tim Roth and William Hurt.
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit www.marvel.com. |
  
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