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Press Release: Marvel Toys Curious George
Posted by Curto on February 24, 2007 at 01:13 PM CST:
MARVEL TOYS INTRODUCES AN ALL-NEW TOY LINE INSPIRED BY THE ORIGINAL ?MONKEY SEE, MONKEY DO? CHIMP
CURIOUS GEORGE
Engaging Toy Line Based on Imagine Entertainment, WGBH Boston and Universal Studios Family Productions' Hit PBS KIDS Series That Launched #1 With Preschoolers
Tub Time Curious George Highlights Television-Based Toy Line
New York City ?Kids can now take part in the adventures of everyone?s favorite monkey, Curious George, with Marvel Toys? engaging product line tied to the PBS KIDS television series Curious George, which launched #1 among kids ages 2 to 5 and moms*. The all-new toy line ? which made its debut at mass-market retailers in January 2007 ?includes various plush, novelty, traditional pre-school and tub toys that capture the essence of the character so many generations have grown to love by focusing on learning through curiosity, and more importantly, fun. Marvel Toys serves as the master toy partner for the Curious George television series through a licensing agreement with Universal Studios Consumer Products Group.
Leading the way in the new product line is Tub Time Curious George. Now kids? favorite pal Curious George can join them in the tub! Curious George is specially designed for water play and comes with a color change washcloth for bath time fun. And, there?s a cool surprise in store: squeeze George?s tummy and he?ll blow lots and lots of bubbles! Just refill him with the included bubble solution, and he?s the perfect outdoor pal too. The best part for mom: no batteries required ? Tub Time Curious George is 100% kid-powered! (Available: January 2007, Ages 3+, SRP $19.99)
More highlights of the television-based line include:
 
MORE TUB TOYS
CURIOUS GEORGE TUB TIME WIND UPS Available Now
Curious George takes his adventures to the sea! Wind up these floating vehicles to see them move across the water. Each vehicle comes with a removable squirtie Curious George to make bath time lots of fun. The vehicles also move across flat surfaces for even more adventures out of the tub. Two styles, Water Plane and Boat, are planned for spring, with more to come in the fall. (Ages 2+, SRP $9.99)
LEARNING TOYS
CURIOUS GEORGE SORT 'N STACK DONUTS Available Now
Learning is lots of fun when Curious George is around. This fun take on a traditional toy helps introduce preschoolers to basic learning concepts. Five colorful donuts come in halves that kids match according to shape, color and size. Soft grooves help them stack the donuts on top of the donut box. But, the donuts won?t stay put for long when Curious George is around ? pull his arm to dump the donuts over and start the fun again. Oops - there go the donuts! (Ages 18 mos.+, SRP $9.99)
CURIOUS GEORGE MATCHIN' HATS Available Now
Take your pick of yellow hats as they spin ?round and ?round. But if you?re as curious as George you?ll want to know just what?s under those hats ? shapes, colors and images of the animals from PBS KIDS? Curious George television series! Find your hat?s match and sort the pair into the corresponding shape in the outer circle. This great new toy brings home early learning in a fun new way that kids will love! (Ages 18 mos.+, SRP $16.99)
TRADITIONAL PRESCHOOL
CURIOUS GEORGE MONKEY SEE, MONKEY DO ZOO MAT Available: September 2007
Curious George loves to learn, and he also loves games and activities. The Monkey See Monkey Do Interactive Play Mat will get kids up, moving and learning with Curious George, while enjoying three modes of play:
1. Monkey See, Monkey Do mode: The mat plays sequences of animal noises that kids must repeat back by stepping on each animal.
2. Band mode: Kids play their choice of 15 different traditional preschool songs with the animal noises of their choice.
3. Free Play mode: Kids step on the piano keys to make their own music or get animal sounds at different pitches.
All of the play modes will help improve kids? developing sense of balance. (Ages 2+, SRP $19.99)
PEEK-A-BOO CURIOUS GEORGE Available: September 2007
Curious George loves Peek-a-Boo as much as any preschooler, and this engaging new toy brings a whole new spin to that very traditional play pattern. He will bump ?n go around the room, making monkey sounds. Then, he?ll randomly stop to lift his hat, make peek-a-boo sounds and giggle, and then will take off again! (Ages 2+, SRP $16.99)
PLUSH
HUG 'N GLOW CURIOUS GEORGE Available Now
This 16? plush bedtime buddy will help tiny tots adapt to sleeping in the dark. Just squeeze his tummy and his face will bring a warm glow to a dark room. (Ages 18 mos.+, SRP $16.99)
  
BEAN BAG PALS Available Now
Curious George has always been a handful, but nothing quite like this before! Each of these highly collectible bean-stuffed pals features Curious George in a different, themed outfit. All styles come with folded tags featuring their official names and numbers. Among the themes planned for 2007: Fire Fighter, Birthday and Race Car Driver. A running checklist can be found on www.toybiz.com/cgbeanbagpals. (Ages 3+, SRP $5.99)
TUMBLING CURIOUS GEORGE Available Now
Kids can enjoy Curious George?s great acrobatic abilities with this cute new pal. Just sit this 14? plush upright and let go to watch him ?magically? tumble all by himself. No batteries are required, just a smile and an appetite for fun! (Ages 3+, SRP $16.99)
Other CURIOUS GEORGE Toys
Pose-A-Lot
  
Bump 'N Gos
  
About the CURIOUS GEORGE television series
CURIOUS GEORGE is an animated preschool television series on PBS KIDS based on the literary classic published by Houghton Mifflin Company. In the series, Curious George uses his insatiable curiosity as a way of acquainting preschoolers with key concepts in math, science, and engineering. George?s memorable
(mis-) adventures?from dismantling clocks to rounding up errant bunnies?offer a perfect vehicle for motivating kids to expand their own investigations of the world. William H. Macy narrates.
CURIOUS GEORGE can be seen daily as part of the lively and engaging new hosted preschool block on PBS KIDS. The fun continues with new episodes of CURIOUS GEORGE February 19-23 (check local listings).
CURIOUS GEORGE is a production of Imagine Entertainment, WGBH Boston, and Universal Studios Family Productions. Executive producers are Ron Howard (Imagine), Brian Grazer (Imagine), David Kirschner, Jon Shapiro, Carol Greenwald (WGBH) and Ellen Cockrill (Universal). Funding for CURIOUS GEORGE is provided by public television viewers. Corporate funding is provided by Shea Homes. The CURIOUS GEORGE Web site is pbskids.org/curiousgeorge. Curious George and related characters, created by Margret and H.A. Rey, are copyrighted and trademarked by Houghton Mifflin Company and used under license. Licensed by Universal Studios Licensing LLLP. Television series: ? 2007. Universal Studios. All Rights Reserved.
About Houghton Mifflin Company
Boston-based Houghton Mifflin Company is one of the leading educational publishers in the United States, with more than $1.4 billion in sales. The Company publishes a comprehensive set of educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and award-wining fiction and nonfiction for adults and young readers. In 2006, Houghton Mifflin merged with Riverdeep, bringing together one of the most respected print publishers with the leader in interactive courseware. With origins dating back to 1832, Houghton Mifflin combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin, visit www.hmco.com.
About the CURIOUS GEORGE television series NEW on DVD
PBS KIDS' wildly popular CURIOUS GEORGE TV show swings onto DVD for the first time ever on February 20th, 2007 with Curious George: Zoo Night and Other Animal Stories. The first in a collection of DVDs drawn from the hit show, Curious George: Zoo Night and Other Animal Stories features eight shows from the series' first season, as well as exclusive extras, including games and activities that kids will enjoy over and over again! With over two hours of fun, the DVD is sure to delight kids while helping them build math, science and engineering skills.
About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.
About Marvel Toys
Marvel Toys is the internal toy division of Marvel Entertainment, Inc. With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found on the company's World Wide Web site, which is located at www.marvel.com
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