RIDGEWOOD NJ: The long awaited GI JOE sale at Hollywood Heroes is officially underway. Three weeks ago, Hollywood Heroes announced that it will be brokering an incredible collection of original production used animation cels from the GI Joe cartoon series from the late 1980's-early 1990's All cels were done by DIC Corporation and are being provided by a client who worked directly with the primary inkers and painters on the series.

Hollywood Heroes President Jordan Hembrough discussed his early marketing strategy for the sale by saying, "Well, we stuck up some auctions on Ebay to test the waters and were pleased with the results. It drove traffic to the site, and attention to the upcoming sale. While some customers chose not to purchase the sales through auction, they subsquently purchased them through our site or private deal. The most important thing, is that it got people talking.

Hembrough added, "We're very fortunate to have this collection in at the time we do... [with regards to] the release of the new GI Joe film. The characters are just as timely now as they were back in the 80's. Cobra Commander, Duke, General Hawk, Destro... we have them all."

Ken Lucas, sales associate for Hollywood Heroes commented by saying, "We obtained a wide range of sketches and drawings, along with original storyboards. Jordan had this vision of creating something unique, never seen before. So, we coupled together original pencil sketches for a background and production cels. We partnered not only a production cel and background, but also the original storyboard into a double matte. It really looks great."

Hollywood Heroes will be partnering with several other collector sites, such as Cool Toy Review, in giving away a free animation cel as part of an upcoming promotion. Readers of CTR will have a chance to win an original production cel, complete with COA from Hollywood Heroes Galleries.

The company urged collectors to contact them with any specific requests and to keep watching the site for updates.

"We have some pretty nice stuff coming up, Hembrough stated" but it won't last forever and is not endless. If collectors really want something, let us know and we will be more than happy to work with you."