BARBIE?
2010 FACT SHEET

BARBIE? I CAN BE??

For over five decades, Barbie? has inspired girls to play out their dreams and aspirations, by giving them the opportunity to try on different personalities, careers, and explore the world and all of its possibilities without ever having to leave home.

Barbie? has empowered girls to dream it all, try it all and live it all. For 120 careers and counting Barbie? has proved that there isn?t anything a girl can?t conquer, discover or overcome.

Girls today want and deserve choices. Barbie? provides girls with play experiences that go beyond a mere fashion doll, allowing girls to ?try on? different roles and careers. This year with the launch of I Can Be?? a Rock Star, Pet Vet, Newborn Baby Doctor, Dentist, Race Car Driver, Snowboarder, Ballroom Dancer and Pizza Chef, girls can continue to try on aspirational and culturally relevant careers. For the first time, girls can also expand their play online, as each product comes with a special code that unlocks online games specific to that particular career ? allowing girls to expand their play and further engage in the role on Barbie.com. Along with additional ?I Can Be??? themed game play, Barbie.com will feature a dedicated ?I Can Be??? microsite that will house mini-documentaries spotlighting fascinating women and careers girls can explore serving as a resource for both girls and moms.


Barbie? I Can Be?? KITTY CARE VET? PLAYSET
Cuddle up and care for cute kitties with the Barbie? I Can Be?? Kitty Care Vet? doll. Doll has her own exam table and clipboard, so girls can help Barbie? take on the role of veterinarian and examine kitties. Doll comes with a special code that unlocks exclusive online content, allowing girls to further try on the role and ?examine? this exciting career.
ARP: $19.99 Ages: 3+ Available: June 2010

Barbie? I Can Be?? PET VET
Barbie? I Can Be?? Pet Vet comes complete with her own puppy and vet accessories, allowing girls to help Barbie? become a veterinarian and explore this career without ever having to leave home. Doll comes with a special code that unlocks exclusive online content to further the play and experiential learning of being a pet vet.
ARP: $12.99 Ages: 3+ Available: Now

Barbie? I Can Be?? ROCK STAR
Girls can now live out their rock ?n roll dreams with Barbie? I Can Be?? Rock Star. With a pink guitar, microphone headset, and cool rocker apparel, Barbie? doll can sing and rock the night away. Doll comes with a special code that unlocks exclusive online content, including a rockin? game that allows girls to experience what it is like to be a rock star.
ARP: $12.99 Ages: 3+ Available: Now


Barbie? I Can Be?? RACE CAR DRIVER
Girls can fulfill their need for speed with Barbie? I Can Be?? Race Car Driver. Already a winner with her gold trophy and safety helmet, Barbie? doll lets girls imagine themselves in the fast lane. Packaging includes an inspirational quote from Danica Patrick. Doll comes with a special code that unlocks exclusive racing games and other online content for girls to really learn the rules of the road.
ARP: $12.99 Ages: 3+ Available: Now

Barbie? I Can Be?? KID DOCTOR
With Barbie? I Can Be?? Kid Doctor, girls can imagine themselves as a real doctor. Barbie? comes fully equipped with a stethoscope, medical coat, and medical bag, so girls can enjoy hours of play. Doll comes with a special code to unlock exclusive online content to discover more about becoming a real pediatrician.
ARP: $12.99 Ages: 3+ Available: Now

Barbie? I Can Be?? BALLROOM DANCER
Take the lead with Barbie? I Can Be?? Ballroom Dancer. Barbie? doll comes dressed in a beautiful pink gown and silver dance shoes, and carries a flower bouquet and trophy. Doll comes with a special code to unlock exclusive online content so girls can further experience the magic of ballroom dancing.
ARP: $12.99 Ages: 3+ Available: June 2010

Barbie? I Can Be?? SNOWBOARDER
Hit the slopes with Barbie? I Can Be?? Snowboarder! Girls can live out their gold medal dreams with this Barbie? doll which comes with a snowboard, fashionable snow attire, snow goggles, and safety helmet. Doll comes with a special code to unlock exclusive online content to allow girls to experience what it is like to be a professional snowboarder.
ARP: $12.99 Ages: 3+ Available: June 2010

Barbie? I Can Be?? PIZZA CHEF
Girls can get creative in the kitchen with Barbie? I Can Be?? Pizza Chef. Playset includes a pizza oven with a timer that ?dings? and a cash register that ?rings? plus realistic accessories including a pizza pie and toppings, pizza pan, and pizza box. Pizza Chef Barbie? doll can ?spin? the pizza dough by pressing a lever in her back and even comes with an assistant chef, her little sister Kelly?! Playset comes with a special code to unlock exclusive online content allowing girls to really get the flavor of being a pizza chef.
ARP: $19.99 Ages: 3+ Available: June 2010

Barbie? I Can Be?? NEWBORN BABY DOCTOR
Girls can play out being a Newborn Baby Doctor with themed Barbie? I Can Be?? doll. Playset includes two newborns bundled in soft cuddly blankets, nursery furnishings with a double bassinet, rocking chair, stork scale, and all the essentials girls need to nurture the beautiful twins. Doll comes with a special code to access exclusive online content that creates a digital destination for girls to further play out the role of a doctor.
ARP: $23.99 Ages: 3+ Available: Now




Barbie? I Can Be?? PRESCHOOL TEACHER PLAYSET
It?s back-to-school with Barbie? I Can Be?? Preschool Teacher doll. Playset features a playground including a swing, jungle gym, and slide, plus a tricycle that the included Kelly? doll can really ride. There?s also a table and chair for art activities and snack time! Playset comes with exclusive online content that allows girls to explore the profession of being a preschool teacher.
ARP: $24.99 Ages: 3+ Available: Now

Barbie? I Can Be?? BABYSITTER PLAYSET
Girls can discover and play the role of babysitter with Barbie? I Can Be?? Babysitter doll. Girls can help Barbie? potty train Kelly? doll to use the toilet featuring actual flushing sounds?and Kelly? ?hums? when she?s on the toilet. Also includes a sink and other bathroom accessories to help Barbie? doll take care of Kelly?. Playset comes with code to unlock exclusive online content for girls to experience the role of babysitter.
ARP: $19.99 Ages: 3+ Available: Now

Barbie? I Can Be?? BALLERINA
Girls can take center stage with Barbie? I Can Be?? Ballerina doll, which can flex and go up on pointe with articulated feet, just like a real ballerina. Doll comes with a special code to access exclusive online content that creates a digital destination for girls to further ?try on? their ballerina shoes!
ARP: $5.99 Ages: 3+ Available: Now

Barbie? I Can Be?? DENTIST PLAYSET
Keep the cavities away with Barbie? I Can Be?? Dentist doll. Girls can help Kelly? doll keep her mouth in mint condition with x-rays, an exam chair that makes gargle and brush sounds, and other dentist office accessories. Playset comes with a special code to unlock exclusive online content, allowing girls to go beyond the waiting room and really experience being a dentist.
ARP: $19.99 Ages: 3+ Available: Now


125th CAREER DOLL
Barbie? doll continues to inspire girls to dream, discover and explore a world without limits. After more than 120 different careers, what can she aspire to be next? Barbie? asks girls around the world to help her decide her next career with a worldwide vote. Who knows what adventures Barbie?s next career will bring?
ARP: $12.99 Ages: 3+ Available: September 2010


FASHION

Barbie? continues to reign as the number one fashion doll offering unparalleled fashion play experiences for girls of all ages. Building on the success of Barbie? Fashionistas?, the line continues to grow with the introduction of new fashion personalities allowing girls to continue to express their personal style through Barbie?.

This year, Barbie? also introduces a new and unexpected way to play with Barbie? with the introduction of the Barbie Basics? line, a new line that encourages girls of all ages to explore their own sense of fashion and style through personalized and customized play.

BARBIE? FASHIONISTAS? ASSORTMENT
Which Fashionista are you?? Express your fashion personality with Barbie? Fashionistas? dolls. Fashionistas? dolls - Artsy, Glam, Cutie, Sassy, Sporty and Sweetie wear the trendiest fashions and accessories, representing their distinct moods and personalities. Complete with 12 points of movement to strike a pose, each doll comes with a purse or other fashion accessory.
ARP: $12.49 Ages: 3+ Available: Now

KEN? CUTIE FASHIONISTAS? Doll
Cutie Fashionistas? Ken? steps out in style, sporting fashionable pieces including a trendsetting graphic T-shirt, classic blue denim jeans, trendy tennis shoes and a fancy hat. Ken? features ten points of movement allowing for poseable fashion fun.
ARP: $12.49 Ages: 3+ Availability: Now

KEN? SPORTY FASHIONISTAS? Doll
Sporty Fashionistas? Ken? is ready for game day in his athletic polo tee, classic khaki shorts, black tennis shoes, stopwatch and sports sunglasses. Ken? features ten points of movement allowing for poseable fashion fun on the runway or in the stands.
ARP: $12.49 Ages: 3+ Availability: June 2010

BARBIE BASICS? DOLL ASSORTMENT
An icon of subtle sophistication and glamour, the Little Black Dress takes fashion to new extremes with the new Barbie Basics? doll line. Personalize, customize and play with the 12 dolls, each representing a unique hair style, facial features, skin tone and dressed in the fashion classic, the Little Black Dress. To celebrate the beauty of accessorizing, each Barbie Basics? doll can be personalized and customized in a way that represents every girls? own fabulous style by using the ultra-chic accessory packs complete with scarves, purses, shoes and jewelry. Each doll and accessory pack sold separately, subject to availability.
ARP: $19.99 Ages: For the adult collector Available: Now


HERITAGE / 30TH ANNIVERSARY OF BLACK BARBIE

In 2010, Barbie? celebrates the 30th anniversary of Black Barbie? with a reproduction of the original doll from 1980. Continuing to celebrate diversity through Barbie?, the So In Style? dolls, designed by African-American designer Stacey McBride-Irby, feature varying skintones, hair colors and more authentic details including filler lips, broader noise and higher cheek bones. The So In Style? dolls are all about fashion, fun and friendship while also focusing on the core theme of mentoring, as each character comes with a little sister or brother.


BARBIE? SO IN STYLE? (S.I.S.?) ROCAWEAR ASSORTMENT
Grace? and her friends are always So in Style?! This time around they are rockin? their new Rocawear fashions and stylin? accessories. Donning fashionable urban styles from Rocawear?s latest line, Grace?, Trichelle?, Kara? and new friends Chandra? and Darren? dolls each come paired with a hip handbag or stylish jewelry, allowing girls of all ages to accessorize and glam up their dolls.
ARP: $12.99 Ages: 3+ Available: June 2010



MY FAVORITE BLACK? BARBIE
Celebrate a historic moment in Barbie? doll?s rich heritage with the My Favorite Black Barbie? Doll. This reproduction is true to the original and includes a second 80s reproduction fashion, three collector cards and a collector booklet.
ARP: $44.99 Age: For the Adult Collector Available: February 2010


ENTERTAINMENT

With almost 20 chart-topping DVDs under her belt, Barbie? solidifies her status as a major part of pop culture and entertainment. In 2010, Barbie? entertainment takes a new artistic direction with fresh storytelling and the break-frame animation bringing Barbie to life in a new way through original stories based in modern day settings. In Spring, Barbie? goes on a magical Malibu beach adventure when she learns she is secretly a mermaid, and in Fall, she stars in a Parisian Fashion Fairy Tale. Each film teaches an important life lesson in a way girls can relate to.


BARBIE? IN A MERMAID TALE - MERLIAH? DOLL:
From the movie, Barbie? in A Mermaid Tale, Merliah? doll has a beautiful and unique transformation. She is a teenage surf champion from Malibu, but when you pull her hood down?surprise?she secretly transforms into a mermaid! Doll features color change hair, color change toes and body art tattoos that will appear on stomach and arm when activated with cold water.
ARP: $16.99 Age: 3+ Available: March 2010

BARBIE? A FASHION FAIRYTALE? BARBIE? Doll
Barbie? stars as herself in the all-new movie, Barbie? A Fashion Fairytale. Wearing her famous fashion show outfit that magically transforms from a "princess gown" to a dazzling "party couture dress?, Barbie? embarks on a journey to Paris where she makes news friends and stars in a fabulous fashion show! With the push of a button, Barbie? doll?s bodice magically lights up and is synchronized to music from the movie's fashion show finale.
ARP: $24.99 Age: 3+ Available: July 2010

BARBIE? A FASHION FAIRYTALE ? KEN? Doll
In the all-new movie, Barbie? A Fashion Fairytale, Ken? stars as himself sporting a hip modern suit and a cool new ?rooted? hair-do! Dressed to impress with a stylish grey satin suit, sparkle-tastic pink tie and designer shoes, Ken? is one stylish prince fit for a fashionable princess.
ARP: $12.99 Age: 3+ Available: July 2010

BARBIE?A FASHION FAIRYTALE ? GLITTERIZER? PLAYSET
From the all-new movie, Barbie? A Fashion Fairytale, discover the sparkle-tastic magic of the Glitterizer? Wardrobe! With the press of a button and just three easy steps, girls will have endless fun using the motorized Glitterizer? to customize doll outfits, accessories, and other personal items with glittery stickers?taking everything from drab to fab!
ARP: $49.99 Age: 3+ Available: July 2010

BARBIE? TOY STORY 3 MADE FOR EACH OTHER? GIFTSET
This gift set features Barbie? and Ken? in the iconic outfits they wear in the film!
ARP: $24.99 Ages: 3+ Available: May 2010

TOY STORY 3 BARBIE? LOVES? FASHION DOLLS ASSORTMENT
Barbie? pays tribute to key ?Toy Story 3? characters ?Woody, Buzz and the Aliens through her iconic fashion sense. Includes a backpack clip with a mini-figurine of character.
ARP: $15.99 each Ages: 3+ Available: May 2010


VIDEO GIRL

Innovative engineering allows for the transformation of ordinary toys into sophisticated gadgets -- bringing a new dimension to how kids today play. Allowing girls to see the world through Barbie?s eyes, video girl will allow girls to create their own movies and capture footage in a unique way


BARBIE? VIDEO GIRL? DOLL
Lights, Barbie?, Action! Girls can create movies from Barbie? doll's point-of-view with a real video camera inside Barbie? doll. With the camera lens in her necklace and a color LCD video screen on her back, girls will have endless fun recording and playing back their digital masterpieces with close to 30 minutes of recording time. Editing software available at Barbie.com enhances videos with the ability to add music, visual and sound effects!
ARP: $50.00 Age: 5+ Available: July 2010

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