Toy Fair 2014: Disney's Planes Presentation|
To start, the host Jim, brought out Executive Vice President of Global Licensing for Distribution, John Silverman who went into a general company overview and the excitement surrounding the next two hours.
Following the introduction, the Fire-Blastin' Dusty toy was previewed. This toy will be licensed by Mattel, will retail for approximately $49.99, and will be available in June 2014.
Disney then went into a video clip of the Planes: Fire and Rescue movie and brought on stage Dane Cook, a stand-up comedian and movie actor who voices the character Dusty. Dusty inspires kids and has a great heart that young kids can relate to.
We look forward to seeing what Disney does with this film and the toys that will come. Stay tuned for more 2014 International Toy Fair coverage!