TF2009: Press Gallery - Mattel Batman: Brave & The Bold|
BATMAN: The Brave and the Bold?
2009 Fact Sheet
Mattel continues its long-standing partnership with Warner Bros. Consumer Products and DC Comics as the master toy licensee for the hugely popular Batman franchise. Following the unprecedented success of 2008?s The Dark Knight theatrical release, Warner Bros. launched a new animated series Batman: The Brave and the Bold? in November 2008 on Cartoon Network, the #1 network for boys. Airing during an amped-up action block of kids? favorite television shows, the power-packed animated series, which features the lighter side of Batman, is set to be a big hit with boys ages 4-11. In each episode, Batman teams up with a different DC Universe partner (Aquaman, Blue Beetle, Plastic Man and more) to fight crime in Gotham City and beyond.
Mattel has developed a line of exciting toys around a new system called ?Snap and Switch? that captures the action, drama and thrill of the new series. This spring?s Batman toy lineup allows boys to Team up! Build up! and Save the Day!? Mattel brings to life the themes and heroic action of the series this spring with Batman: The Brave and the Bold? Deluxe Figures, Battle Pack? assortment and the exciting new Cyber-Tank.
The fall line introduces a Batmobile like no other Batmobile produced ? the Batmobile transforms from vehicle to Batjet with a kid-powered transformation feature, featuring two vehicles in one.
BATMAN: THE BRAVE AND THE BOLD? Cyber-Tank with Figures
With the new Batman: The Brave and the Bold? Cyber-Tank kids can get Batman ready for battle action, transforming the fierce and protective robot into a battle-tested tank. Kids can use the Cyber-Tank robot as armor and then when the action heats up, they just use the ?snap and switch? system to transform the robot into a battle tank featuring rapid-fire projectiles. The Cyber-Tank comes complete with a Batman figure and Blue Beetle, ready to fight enemies in Gotham City and beyond.
ARP: $24.99 Age: 4+ Available: Now
BATMAN: THE BRAVE AND THE BOLD? Sky Force Batmobile Vehicles
With the new Batman: The Brave and the Bold? Sky Shift Batmobile, kids can fight crime in a whole new way as the vehicle transforms from Batmobile to blazing jet. Kids can elevate the action into high gear with the ultimate Batjet that fires projectiles to fight off evildoers.
ARP: $34.99 Age: 3+ Available: June 2009
BATMAN: THE BRAVE AND THE BOLD? Batman vs. Alien Figures
Boys can re-enact the excitement and out of this world adventure of the new animated series Batman: The Brave and the Bold? with the ultimate battle showdown between Batman and a sinister alien monster. Kids destroy the alien and then ?snap and switch? pieces to create an all-new alien monster to battle.
ARP: $21.99 Age: 4+ Available: Now
BATMAN: THE BRAVE AND THE BOLD? Deluxe Figures
This spring kids can collect their favorite heroes from the new animated series Batman: The Brave and the Bold?. Each figure comes with interchangeable accessories so boys can ?build up? the figures to ?battle up? and re-enact all of the excitement of the show. They can even ?change up? the figures by snapping and switching the parts for more unstoppable crime-fighting fun. The assortment debuts in the spring with heroes from the show including Batman, Blue Beetle, and Aquaman.
ARP: $10.99 Age: 4+ Available: Now
BATMAN: THE BRAVE AND THE BOLD? Batmobile Diorama Set
The Batmobile Mini Diorama Set is the ultimate accessory to round out the Mini?s world. The diorama features Batman?s ever-popular ride, the Batmobile, in a cool diorama packout featuring backgrounds straight from the TV show. Includes Batman and Clock King figures.
ARP: $21.99 Age: 3+ Available: June 2009
BATMAN: THE BRAVE AND THE BOLD? Minis Adventure Pack
These mini adventure packs allow kids to recreate and act out their own favorite scenes from the Batman: The Brave and The Bold? series! Each adventure pack features a mini figure with large scale villain or vehicle, packed out in diorama style packaging straight from the show.
ARP: $9.99 Age: 3+ Available: May 2009
BATMAN: THE BRAVE AND THE BOLD? Minis Two-Packs
The brand new mini?s line features unique styling and action-posed characters straight from the show! Batman is teamed up with key heroes and villains from the TV series.
ARP: $6.99 Age: 3+ Available: May 2009