TF2010: Mattel Press Release - Hot Wheels|
2010 Fact Sheet
In 2010, boys will have new ways to play with the classic die cast vehicle brand as Hot Wheels? goes beyond the famous orange track with a series of new toys that provide imagination play, both in water or on the ground. The new Tub Racers play set is a floating island that provides boat-loads of good times in and out of the bathtub. Boys can customize an infinite number of super-cool vehicles with Hot Wheels? Custom Motors? products that feature a multitude of interchangeable parts and accessories to provide personalized play experiences anytime, anywhere.
Bringing a new dimension to speed, power and performance of the Hot Wheels? brand, boys of all ages will delight in the Stealth Rides? compact R/C vehicles that feature innovative engineering for fun ?conceal and reveal? play.
HOT WHEELS? R/C
HOT WHEELS? R/C STEALTH RIDES? Car Assortment*
Mini but mighty, the Stealth Rides? R/C vehicles fold flat enough to fit into a carrying case no bigger than a cell phone. Slide the Stealth Rides? car out of the case and with the touch of a button transform it into a speedy 3D, fully functioning R/C vehicle. Using the case, which also doubles as the vehicle?s remote control, boys of all ages gain the ultimate in super cool, super small gadgetry. This car assortment also features the iconic Batman? Tumbler. Utilizing the same slim form factor as the other Stealth Rides? vehicles, kids can remove the unit from its case and with the touch of a button convert the flat piece into the Batman Tumbler state-of-the-art crime fighting machine.
ARP: $24.99 Ages: 6+ Available: August 2010
HOT WHEELS? R/C STEALTH RIDES? THE DARK KNIGHT? BATMOBILE?
ARP: $24.99 Ages: 6+ Available: October 2010
HOT WHEELS? R/C STEALTH RIDES? Tank Assortment*
Small enough to fit in a pocket, Stealth Rides? are engineered to amaze. These mini but mighty R/C tanks are folded and fit in a slim carrying case. The case becomes the control for the vehicle ? which slips out and transforms from flat to fully functional R/C tank made for gripping and climbing.
ARP: $24.99 Ages: 6+ Available: August 2010
HOT WHEELS? CUSTOM MOTORS? Starter Set Assortment
The Custom Motors? assortment, which includes Mustang and the GT Racer, lets kids build and race their very own customized Hot Wheels? cars. The new interchangeable, modular system features easy, snap-on parts. Each starter set comes with 15-plus parts to customize more than 100 vehicle combinations. Go from regular car to race car to monster machine in minutes! Kids can build a personal collection of cars with tons of customizable options!
ARP: $7.99 each Ages: 4+ Available: Now
HOT WHEELS? CUSTOM MOTORS? Power Set Assortment
Kids can customize their Hot Wheels? vehicles from regular pickup truck, to racing truck, to Humvee! Custom Motors? high-performance trucks come with pullback motors, three sets of wheels, working accessories like winches and rocket launchers, more than 25 interchangeable parts, and the ability to create hundreds of cool combinations. Pull back and watch the custom creation race into action!
ARP: $14.99 each Ages: 4+ Available: Now
HOT WHEELS? CUSTOM MOTORS? Auto Shop
Kick the tires, slam the doors, raise the hoods and give them a good once-over in this auto shop designed for Custom Motors? vehicles. Open the case to set up the garage by folding out the walls and arranging the cars and parts into the designated areas. Then it's time to start building and customizing with the help of a working crane and gas pumps. When the Custom Motors? car is ready to roll, send it racing on its way with the enclosed mini-launcher or fold up all four walls back into the case and take it to go when the ?work day? ends.
ARP: $14.99 Ages: 4+ Available: Now
HOT WHEELS? CUSTOM MOTORS? Ultimate Repair Rig
Open up an endless world of customization with a Hot Wheels? Ultimate Repair Rig to transform and build cool racers and stunt machines. This mobile pit stop has everything need to sup-it-up to the extreme! The Ultimate Repair Rig contains more than 30 interchangeable parts including nitro tanks, jet engines, wings, a fork lift, and more to create 300-plus cool combinations. This one-stop-shop is great for building and customizing vehicles for any race that kids can imagine. Then it?s time to show off death-defying stunts with a power boost from the launcher and big air off the folding ramp. When kids are done playing, they can throw everything back into the easy-storage rig trailer and then it?s off to the next race!
ARP: $19.99 Ages: 4+ Available: June 2010
HOT WHEELS? TUB RACERS? Play Set
Make bath time ?Hot Wheels? time? with this splash-tastic play set that works in the tub as well as on land! The clear bottom boat lets kids see what's floating beneath. The floating island features the spiral ramp that launches Hot Wheels? cars into the water, and the water squirter and ?secret? trap door add even more elements of water fun. This floating island play set is sure to make a big splash with kids! One Hot Wheels? car included. (Not for use with some Hot Wheels? vehicles.)
ARP: $19.99 Ages: 4+ Available: Now
HOT WHEELS? CRISS CROSS CRASH Track Set*
One of the most popular track sets in history, Hot Wheels? Criss Cross Crash lets kids line up their Hot Wheels? cars to let them rip for near-misses or total wipeouts in four interecting crash zones! With more than 16 feet of track that includes hairpin turns, motorized boosters, and a giant crash zone, kids can enjoy crash-and-bash fun for hours on end. The track set comes with one Hot Wheels? car. (Not for use with some Hot Wheels? vehicles.)
ARP: $39.99 Ages: 6+ Available: Fall 2010
BATTLE FORCE 5?
HOT WHEELS? BATTLE FORCE 5? MOBI-COM? Mobile Command Center
Making its debut on the Cartoon Network in fall 2009, Hot Wheels? Battle Force 5? is an action-adventure animated TV series set in a fantasy world of crash-and-bash vehicular combat. The elite team of teen drivers ?Battle Force 5? ?drives five super-cool, ultra-fast, battle-ready vehicles. Their mission is simple: to defend Earth from the robotic armies of The Sark?, and the barbaric predators, The Vandals?. Use the Mobi-Com? mobile command center to store all of the 1:64 scale Battle Force 5? team vehicles before rolling on to the next out-of-this-world mission. The command center also features a die-cast car launcher and battle mode transformation complete with pop-up missile turrets and launching projectiles. The MOBI-COM? mobile command center includes one Hot Wheels? Battle Force 5? 1:64 scale car with special BattleZone edition decoration.
ARP: $24.99 Ages: 4+ Available: January 2010
HOT WHEELS? BATTLE FORCE 5? Vehicle with Figure Assortment*
This assortment includes large scale vehicles from the TV Series, each with unique features that allow for the ultimate vehicle battle experience. In Season two of the series, the Battle Force 5? vehicles combine together to form an even larger vehicle delivering more battling power. Each episode features the "combo moment" and kids will be able to replicate the new battling features at home! This assortment includes two combo vehicles with special transformations, weapons and firing projectiles, each including two 3-inch articulate figures so kids can play out the Battle Force 5? adventure!
SRP: $29.99 Age: 3+ Available: August 2010
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