TF2010: Mattel Press Release - Matchbox|
2010 Fact Sheet
In 2010, Matchbox? once again opens up a world of adventure for boys everywhere with a line of toys that feature improved interactivity and customized accessories for hours of personalized play experiences. One of the hottest toys of the 2009 holiday season, Rocky the Robot Truck? broke new ground in vehicle play, and this year he introduces new friends that are sure to continue to capture kids? imaginations. Boys can get down to the real nitty gritty with the introduction of Real Working Stinky The Garbage Truck? Vehicle and other pals in the Real Talking Rigs? Assortment that introduce new opportunities for innovative playtime.
In addition, Matchbox? continues to extend its overwhelmingly popular Mega Rig? line with new building assortments that give boys creative freedom to design vehicles of all sizes for endless adventures and high play value.
Big Rig Buddies
MATCHBOX? STINKY? The Garbage Truck
Every boy?s best friend, Stinky? will provide hours of entertainment. He is first and foremost a real working garbage truck that boys can drive around, load and unload. But, he also comes to life to interact with the boy. He loves to talk and tell jokes, eat, sing and is always ready for fun. Watch out, Stinky? has a couple of funny surprises that will surely make boys laugh out loud. Stinky? will keep boys engaged by asking questions, initiating sing-a-longs, exercising and playing games. He knows when he is being played with and when it's time for bed. Stinky? snores and then goes quiet. With over 80 phrases, various movements and sounds Stinky? is the ultimate in open-ended play.
ARP: $59.99 Ages: 3+ Available: July 2010
MATCHBOX? REAL TALKING RIGS? Assortment
Everyone?s interactive buddy is back with the Real Talking Rigs? assortment; a fun-loving group of working trucks that are sure to quickly become favorites for boys. With one push, Real Talking Rocky? and his friends will pop up and show off lights, sounds and phrases from each character including, Real Talking Stinky? the garbage truck, Real Talking Smokey? the fire truck and Lanky the crane truck. Plus, the chunky styling makes them easy for small hand?s to grasp.
ARP: $9.99 Age: 3+ Available: January 2010
MATCHBOX? REAL WORKING ROCKY? Lights and Sounds Buddy
Boys can roll and haul into action with the Real Working Rocky? Lights and Sounds Buddy. With sensors that let him know he's hard at work, kids just give him a push and watch him come to life with lights, sounds and new phrases that will keep them guessing about what he'll do or say next.
ARP: $19.99 Age: 3+ Available: Now
MATCHBOX? Wolf Mountain Adventure
Kids will be ready for a howl of a good time with the Wolf Mountain Adventure play set from Matchbox?. They?ll be treading lightly through the multiple points of peril in this challenging and exciting adventure to unlock a hidden treasure. It begins with a trip up the elevator to the top of Wolf Mountain then straight through the wolf?s open mouth as his eyes flash red with fire. After making it through the Wolf?s mouth, kids still need to make it across the rickety bridge. There?s even a race around the coal mine as a boulder chases them down the mountain. If kids find their cars trapped in the coal mine, they can use the dynamite plunger to set themselves free and uncover the gold! (Includes one die-cast vehicle.)
ARP: $29.99 Ages: 3+ Available: June 2010
MATCHBOX? MEGA RIG? JURASSIC COPTER? Building System
With the new Jurassic Copter? boys can build and rebuild into at least 25 different vehicles to capture the menacing T. rex and rescue the treasure. The helicopter is ready for action, complete with a claw, propeller, winch, launcher with dart, satellite, mini boat, transport clamps, dinosaur and safari figure to make for the ultimate adventure on land, air and sea.
ARP: $39.99 Age: 4+ Available: July 2010
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