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2025 New York International Toy Fair Roundup

Posted by: Nick on May 9, 2025 at 07:36 PM CST



Toy Fair returned to its rightful place in winter showcasing all the great things to come in 2025 and 2026!



Super7

Starting our coverage this year at Super7 and they brought what felt like all of their products.

See the Super7 Booth here.



NECA

We always look forward to NECA's booth wherever it may be. We got some big surprises and more on the way. Check our shorts for updated reveals including the Movie Realization Bebop and Rocksteady, as they become available for public viewing.

See the NECA booth here.



Trick or Treat Studios

We always love seeing what on display at Trick or Treat as they seem to go over the top in their quest to delight fans.

See the Trick or Treat Studios Booth here.



Square Enix

Final Fantasy enthusiasts will love the extensive product line from Square Enix including some new reveals.

See the Square Enix Booth here.



Pure Arts

We can afford it but we still love to check it out. Check out the amazing busts, statues, and figures from Pure Arts featuring mixed media and highly detailed sculpts.

See the Pure Arts Booth here.



MyArcade

Checking out some tiny cades from innovator MyArcade featuring some small but still faithful versions of classic arcade cabinets.

See the MyArcade Booth here.



The Noble Collection

Higher-end and niche, The Noble Collection features great prop replicas and fan items from a variety of movie franchises and video games.

See The Noble Collection Booth here.



FigPin

As requested here is a look at the FigPin booth. Not much is on display but hopefully FigPin fans are pleased to see these up close.

See the FigPin Booth here.



Numskull

It's all about the Tubz line at Numskull this year with a nice showing of the Quarter Cades as well.

See the Numskull Booth here.



The Loyal Subjects

The Loyal Subjects has zoned in on nostalgia and lives in the mid-80's. Which is a good thing because some of the best toy lines existed then. While we were surprised that they abruptly ended the TMNT line, we are excited for new lines like M.A.S.K.

See the Loyal Subjects Booth here.



Super Impulse

Small but awesome, Super Impulse is the master of micro. Figures, games, Nerf, and more.

See the Super Impulse Booth here.



Jazwares

Our friendly neighborhood purveyor of Squishmellows, Pokemon figures, FNAF figures, Hello Kitty and Friends, and more.

See the Jazwares Booth here.



Hasbro Transformers

Bobby takes us through the new reveals and his own wishes for the Transformers line.

See the Hasbro Transformers display here.



Hasbro Marvel Legends and GI Joe Classified

Hasbro has the newly announced reveals on display during their first appearance at Toy Fair ever!

See the Hasbro Marvel Legends and GI Joe displays here.



Playmates Toys

Another highlight booth for us is the can't miss products from Playmates. With a new line launching next year and new waves of some classic TMNT figures, you're sure to love what we have in this coverage.

See the Playmates Toys Booth here.



Diamond Select Toys

Our friends at Diamond Select Toys always show up to Toy Fair with the best surprises. Check out what is new from Marvel, LOTR, GOT, and more.

See the Diamond Select Toys Booth here.



Bandai Namco

For our anime lovers, we always make it a point to check out the Bandai experience featuring more variety than we see anywhere else. Check out what is on display from Dragon Ball, One Piece, Godzilla, Pokemon, and more.

See the Bandai Namco Booth here.



Mattel

This is our first time at the Mattel Booth at Toy Fair and what a treat! Some first appearances of recently announced lines as well as some other great crossovers in several of their core lines. We don't want to spoil it, check it out.

See the Mattel Booth here.



The Pokemon Company

The Pokemon Company often has some surprises on display in the coolest fashion at their booth. See what is new and upcoming in the year of Eevee.

See the Pokemon Company Booth here.



Funko and Mondo

So much product on display. Newly introduced lines, newly introduced figures, and many other surprises from Funko in all their product lines in the massive Funko warehouse at Toy Fair. This ends our coverage for the event, although we could still have some bonus videos.

See the Funko and Mondo Booth here.


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